GSS EU Science Funding Gateway

The Common Agricultural Policy (CAP) is one of the EU’s most important policies. Farming is a core part of our European way of life. The CAP builds on a partnership between farmers and citizens, between agriculture and European society. It is a common policy for all the countries and citizens of the EU and benefits them in various ways. The CAP supports a fair and sufficient income for farmers, the competitiveness of the agricultural production, maintains rural areas and landscapes, keeps the rural economy alive and helps tackle climate change and the sustainable management of natural resources. Therefore, this call targets large-audience information and communication measures to inform citizens about the CAP.

The information measures must include one or several activities reaching a significant number of citizens, such as:

• production and distribution/broadcast of print, multimedia or audiovisual material
• web and social media outreach activities that reach a significant number of citizens − media events
• conferences, seminars, workshops that reach a significant number of citizens and
• studies on CAP-related issues (if required to support the implementation of the information measures).

The following activities are NOT eligible:

• measures required by law
• general (annual) or statutory meetings
• other activities where the communication and information measures are not the main component.

The target public for the themes is the general public (in particular young people in urban areas) and/or farmers and other stakeholders active in rural areas. More specifically:

• for young people in urban areas school children, teachers and university students: new approaches should be used to engage with young people and raise their awareness of the new CAP and the contribution that it makes in many areas such as the climate change challenge, food, healthy and high – quality eating as a lifestyle choice, in relation also with the EU School Scheme for Milk, Fruit and Vegetables and the Tartu Call (for a Healthy Lifestyle).
• for stakeholders: stakeholders should be more aware of the contribution that the CAP makes to support the social, environmental and economic sustainability of agriculture.