Support for multi programmes – Fresh fruit and vegetables (Topic 4)
Summary
The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.
Programme Name
Programme Description
The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide. It aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with EU promotion policy.
Call
Detailed Call Description
The Commission is committed to promoting balanced and healthy dietary practices, in line with the European Commission’s white paper on a strategy on nutrition, overweight, and obesity related health issues.
Actions shall highlight the benefits of consuming fresh fruit and vegetables in a balanced diet. The messages could notably focus on: aiming at having at least 5 portions of a variety of fruit and vegetables each day; the place of fruit and vegetables in the food pyramid, beneficial impact of fruit and vegetable consumption on health.
The expected ultimate impact is to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.
Eligibility For Participation Notes
In order to be eligible, the applicants must:
- be legal entities (public or private bodies)
- be established in an EU Member State (including overseas countries and territories (OCTs)
- be eligible organisations or bodies:
- trade or inter-trade organisations
- trade or inter-trade organisations of the Union representative of the sector or sectors concerned at Union level
- producer organisations or associations of producer organisations
- agri-food sector bodies
- trade or inter-trade organisation,
Programme Category
EU Competitive ProgrammesTotal Budget
€10,000,000Thematic Categories
- Agriculture - Farming - Forestry
- Other Thematic Category
- Rural development
Eligibility for Participation
- Central Government
- Consumer Organisations
- Farmers Unions
- Farmers, Agriculturalists
- NGOs
- Non Profit Organisations
- Other Beneficiaries
- Private Bodies
- State-owned Enterprises
Call Opening Date
20/01/2022Call Closing Date
21/04/2022EU Contact Point
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