GSS EU Science Funding Gateway

Proposals will have to address all of the following points:

• Taking stock of existing studies, assess which conditions would make zero-emission delivery and return options attractive to consumers and which motivations and options would incentivise consumers to change their behaviour towards greener choices.
• Co-designing with and engaging consumers and retailers, and taking into account the assessed motivations and incentives, develop a set of zero-emission delivery and return options, which are at least comparable with existing delivery offering and account for the different consumer groups’ needs and motivations to change their behaviour. Identify which options would be more suitable to the customers’ group or groups more motivated to change their behaviours and act as frontrunners, thus leading to a more rapid adoption.
• Actively involve consumers (e.g. through consumer organisations) and retailers in the development of guidelines and best practices for retailers to raise awareness and communicate transparently and in an understandable way on the greenhouse gas emission footprint of deliveries and returns’ modes and options.
• Define scalable and generic processes and requirements for the retailers to adopt the zero-emission logistics processes in practice.
• Develop and analyse different scenarios that implement measures towards both more transparent communication and implementation of cleaner and zero-emission e-commerce last mile deliveries to assess reduction of greenhouse gas emissions and air pollution.
• Test with selected retailers and representative customers, and in collaboration with relevant local authorities, the proposed guidelines to visualise the advanced information on emissions and the zero-emission delivery and return options towards consumers. Assess their attractiveness to consumers, the potential impact on consumers’ behaviours (including e.g. same-day delivery, returns and physical store pick up options) and their possible buy-in into more sustainable offering.
• Demonstrate solutions and propose recommendations to support and incentivise the uptake of greener choices by consumers and retailers.
• Define indicators to measure and evaluate the successful communication and the implementation by the retailers as well as the adoption by the consumers of zero-emission delivery and return options.
• Develop recommendations and a toolset with and for local authorities to accelerate the adoption of zero-emission delivery and return options and choices.
• Cooperation with the network of cities CIVITAS should be planned as appropriate.